"SpreadableIdeas"

The fact is that our websites reside in the social space of the web – and all the rules of civics applies to our website too. It is imperative that our website is perceived as a contributor of some value for the web citizens. Social media marketing is an umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.

Social media can relate to any type of media which is user generated and it is consumed and distributed by the users in turn. Some popular social media tools are - RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution, press release etc..

What do we get out of Social Media Platforms?

Social Media platforms like FaceBook, MySpace, LinkedIn, EONs, Twitter, Digg, and others, provide your business with a launching pad to start a conversation within a group or community of potential customers. Thus, the key to social media marketing is the conversation which is initiated within the members of the social network. These self sustaining conversations become a catalyst for viral marketing, hence, "SpreadableIdeas".

Our company reflects the essence of the new web environment which is made up of more than static sites or one way communications on bulletin boards, it is an interaction between communities, people, groups, companies and to a certain extent the web sites themselves. Helping our clients navigate through the 1,000's of social media spaces is what we do best.

The pundits of web strategy have coined another term for websites which are highly optimized from a social angle, Social Media Optimization (SMO). Well, SMO is the process behind a good Social media marketing strategy. This can include any of the following..

Bookmarking of the most compelling contents of your website
Automatic feeds of your blog to your social network.
Automatic feeds of your blog posts to twitter.
Extremely interesting viral videos for YouTube and other Video sharing sites
Submitting eye-catching slides on Slide Share
Exchanging Blog links for Blog Rolls
Creating auto follow for twitter
Facilitating membership or login to your website using a FaceBook or other social media profile.

What we Offer..

SpreadableIdeas understands the changing nature of the web and its guidelines of acceptable content. We know that every product or service is unique and it takes a completely unique approach for marketing it on the social networks. We help you by..

Creating viral content for different social networks – Youtube, Flickr, Article Submission sites, Slide Share etc.
Building custom applications and widgets for Facebook, MySpace, Twitter, Orkut etc.
Create perfect strategy for Blog marketing, RSS marketing and widget marketing
Participate in relevant forum discussions and Q & A groups
Create and submit Podcasts to different Podcast directories
Publishing Press Releases on your new products, services or events.

We consider the social media environement to be like a puzzle with literally 100's and even 1,000's of pieces. SpreadableIdeas will help you build this puzzle and insure that every piece fits correctly. Although technology is available to establish all these interlocking pieces, the initial connections require an old fashion manual process.

In many cases you may already have established a FaceBook account or a Twitter account, the question you must now ask "Is it working for me or am I just using it for entertainment". We will look at your existing social network accounts and show you how you can easily convert these into new online billboards for your business. We look at new communities which compliment your business and create profiles that mirror your companies image, products and services.

Contact us today for a free evaluation: webstudio@spreadableideas.com

Posted by Tom Johansmeyer on March 22nd, 2011 10:00 AM

With close to 200 million people on Twitter, 600 million on Facebook and 100 million on LinkedIn, it isn’t hard to find large groups with heartbeats. Thinning the herd, however, and finding the likely buyers of your company’s product isn’t nearly as easy. This is the challenge in social media marketing: you need to cut through the vastness and somehow locate – and engage with – your target market. The effort must begin before you even push out your first tweet or status update, in fact. Take a look at the demographics of the major social media platform to see if the right people are even there.

I came across this list of four interesting statistics on social media users by platform at OpenView Labs, the social media environment for venture capital firm OpenView Venture Partners. This isn’t enough to help you make savvy marketing decisions around social media platform choice, but it should help you get started.

1. Look for the ladies on …

If you want to engage with women, your best bet is – believe it or not – MySpace. Twitter and Facebook, according to the OpenView Labs post, “don’t have large gender skews”. MySpace, meanwhile, has plenty of women – 64 percent of the user base, in fact.

2. Find deep pockets on …

Twitter. Well, you’ll find them on Facebook, too. Twenty-seven percent of Twitter users pull down more than $75,000 a year, with 23 percent of Facebook users crossing that threshold. MySpace is for the less affluent: 63 percent of the site’s users make less than $50,000 a year.

3. The early-bird special is on …

A substantial 37 percent of Facebook users are age 45 or older, compared to 28 percent for Twitter and 24 percent for MySpace. So, it seems safe to bet that a larger percentage of Facebook users watch golf and have dinner at 4:30 in the afternoon.

4. College grads congregate on …

An education doesn’t mean you have to speak in long sentences, I guess. With 37 percent of its users holding at least a bachelor’s degree, Twitter’s user base is the most educated.

So, how does this help you out? Well, it’s nice to have a sense of whether your target market is even available on a particular social media platform before you invest you time and capital in it. Of course, this is just the tip of the iceberg. Instead of pulling the trigger before thinking, spend some serious time monitoring different social media platforms and doing extensive research before deciding where to commit your company’s marketing cash and capabilities.

These are numbers to get you started, but you still have a lot more work to do. Remember: social media is no different from any other form of marketing. You need to think, plan and do it right. Otherwise, you might find yourself pushing your company’s products on Friendster … a move that isn’t exactly value-accretive, right?

Social media has become much more than a way to stay connected and to have fun: it is a way to market yourself, your business, your products and services.

By establishing a presence in social media, you give yourself virtually unlimited exposure to relevant people without encountering any significant cost issues. While this is good, it can be hard to track how you are performing across the wide spectrum of the Internet.

With powerful tools you can judge the effectiveness of your social media efforts and keep track of what people are saying about you. Here are 10 Social Media Tools to monitor your brand’s performance and results across multiple social media sites. Our team at SpreadabeIdeas can provide you with the best solution and implemenation strategy to maximize your ROI. Contact us at socialmedia@spreadableideas.com

Twazzup

A dashboard program that monitors Twitter, Twazzup will tell you every time your keywords are mentioned in a tweet. It will also categorize your results by link popularity, contributors, tagging clouds and users. Unique features like avatar mouse-overs that give more details about that user’s relevant tweets make Twazzup a surprisingly powerful and valuable social media monitoring tool.

Buzzlogic

Here’s a nice tool that has a marketing emphasis, showing stats for feedback on your products and reader statistics. Buzzlogic sports tools intended to help you build more powerful and influential relationships and to track competing products. Buzzlogic is a proprietary conversational Advertising utility that all social marketers should try.

Scoutlabs

While some social media monitoring tools can get quite complicated to use, Scoutlabs uses a simple, user-friendly interface that delivers very powerful information to social marketers that can help them track the performance of their brands. One unique feature allows users to superposition graphs to help analyze trends in accumulated data. The dashboard is easy to setup and features a composite Buzz rating that helps you check your results at a glance. Special categories for online sentiment, mentions, and quotes help you drill down to give you an in-depth understanding of your data.

Tweetdeck

One way to monitor your performance in social media is by using an integrated browser client that will show you every time your target phrases are mentioned. Tweetdeck unifies Twitter, Facebook, LinkedIn, and MySpace to give you a convenient way to use and monitor social media. What’s nice is that when your keywords are referenced, you have an easy way to quickly respond without having to leave the program.

Reputation Defender

Created for the specific purpose of helping you preserve and restore your reputation in social media, Reputation Defender offers a robust monitoring service that will help you keep track of your children, your privacy, and your brand. A feature called MyEdge helps you deal with the results that Google serves up about you.

Socialmention

This is a tracker that will show user-defined statistics for your keywords over a thirty day period. It is a free program, but it doesn’t allow for storing historical data or some other premium features most pay monitoring sites offer. There is a convenient display that shows every relevant hashtag, post ranking, source, user, and keyword.

Brandwatch

This mid-level priced service is a powerful monitoring tool that is known for having top reporting features and an automated sentiment feature. Special tools for marketing, agencies, PR and reputation, and brand management make this an indispensible tool for monitoring your performance in social media.

radian6

radian6 features an incredible Engagement console that lets you listen, engage, and plan in one handy desktop application. Monitor the performance of all your brands, services, and keywords across every social network platform simultaneously. This is the powerful solution that will propel your business to the next level. For example, radian6 does not limit itself to the major social media platforms: it extends performance searching to include blogs, forums, photo and video sites, comments, and millions of other sites on the Web. radian6 aggregates data from all across the Internet, filters and segments it, and reports and charts it for you based on a host of user definable and selectable metrics.

Alterian SM2

With marketing agencies in mind when SM2 was designed, you get relevant performance data from social media platforms that helps you make the most out of your marketing time and money. Find out who’s happy and who’s mad about you, your company, and your products. Gauge the effectiveness of your social media marketing and use the information to design your next campaign. Special features of SM2 include a custom workflow tool, language and geographic filters, as well real time alerts. Try the free version or pay by the volume of results.

Addict-o-matic

Addict-o-matic gathers information about your keywords or brands from across the Web, including Flickr, YouTube, Digg, Google Blogs, as well as all the traditional social media platforms. When you visit the Addict-o-matic Web page, you get to instantly create a page that shows all the relevant information to your search terms from up to twenty five content providers and aggregators. This one tool gives you comprehensive information that will be invaluable for monitoring your performance in social media.